Facebook Needs to Get Over Snapchat Already.
Since the day Snapchat turned down the Facebook CEO’s $3 billion plus deal offer, the company hasn’t been able to deal with the rejection. And has opted for the next best thing; The Buzzy chat app, which is known for copying and cloning features of Snapchat.
Earlier this month, Whatsapp released a new ‘Status’ feature that allowed users to add images, videos and GIFs which remain visible for only 24 hours. This new updated feature backfired as it brought the app’s rating to one – two stars. Users badly missed the text only status. The feature was retrieved in the new update by Whatsapp, which added the feature in the ‘About’ section, found in your profile settings. But the question remains as to who wants another app to share disappearing pictures?
Following this, Facebook fueled the frustration of its users by adding ‘Messenger Day’, which just like Whatsapp allows you to post daily diaries in form of pictures and videos on the app which also lasts for 24 hours.
Facebook had a good reason to think that their Snapchat like strategy would work. Snapchat was launched in 2014 and has since gained immense popularity with over 11 million downloads. But the idea backtracked on Whatsapp and Facebook Messenger, as users were frustrated because of the cloning idea. Users opt for multiple apps to get access to multiple features, and not for similar kind of features across all apps.