GameStop Claims That Nintendo Switch’s High Demand Might Not Meet Its Supply
After its launch last week, Nintendo Switch has sold over 1.5 million units, showcasing its high demand. Due to this massive demand, several retailers sold out the device instantly. Nintendo is planning to double its production for the Switch, to bridge the gap between its supply and demand. They plan on manufacturing more than 16 million units, in April. The figure is almost double the sales expected by the company.
However, despite the increased production it is believed by GameStop, that customers will still have to face some supply shortage throughout the year. GameStop’s COO Tony Bartel, claims that the demand for the device will remain “incredibly strong”. Bartel claims, that it takes only a few hours for the Switch to go stock out, even after several restocks. Due to this consistent demand, it is speculated that GameStop will continue to chase its supply throughout the year.
Switch’s high sale, is turning itself into a favorite GameStop device. Its association with The Legend of Zelda is also a selling point for the console as well as the game. Several other games will be launched on the Switch in the entire year, which will include Mario kart 8 Deluxe, Spatoon 2 and Super Mario Odyssey.
Nintendo Switch is one of the most successful and strongest gaming consoles, which have released in the past year. Eric Bright, GameStop’s senior director believes that, this might outsell Nintendo Wii, which sold more than 100 million units.