Google has rolled out a shoppable discovery feed in its innovative Doppl app that offers intelligent recommendations suited to your sartorial style. The recommendations come with direct merchant links, which can help you directly buy an item you like. Explaining the relevance of the feature, Google, in a blog post, mentioned that the recommendations are based on the style choices you tend to share with the app.

Doppl app - Shoppable discovery feed

If you have not yet tried Doppl, it’s an early experimental app that leverages AI technology for a personalised online shopping experience by transforming your visualised appearance against outfits you wish to try. It allows you to upload your picture from the gallery and try on clothes, and do a fit check instantly.

Check yourself in Different Looks

Doppl animates your photos into a video, providing glimpses from different angles, and allows the generation of different actions like waving and even walking, so you can confide in it for analysis of body proportions, postures, and movements before shopping. Just upload your image and the picture of your desired outfit via gallery, Pinterest or Instagram post or even a live shot taken from your camera, and you will get a simulation enabling you to virtually see yourself in the outfit from a third-person perspective, easing the scrutiny of the flow, length, and the overall vibe of the clothing.

A ton of Features Designed for Fashion Enthusiasts

Based on your past interactions, Doppl recommends the dresses that fit you like a glove on its discovery feed. You can save your best looks and share them across your social media handles. For ensuring better output, you must upload your full-length, solo, and well-lit front view photos against a neutral background and it will be lucrative across all situations, be it comparing dresses as heavy as bridal gowns for any wedding, shopping for a chilling family trip at Switzerland or enjoying the seaside in Maldives, keeping you at bay from the monotony of physically trying out every outfit. While Doppl may not function at its best with baggy pants or layered attire or deal efficiently with accessories, it overall offers a wide spectrum for you to keep experimenting with a new version of you, ameliorating your fashion sense.

A decent dressing style is an indispensable need of the hour. It becomes a part of one’s identity; hence, it becomes imperative for us to present ourselves in line with the situational demand. Whether it’s a wedding, a party, or a work interview, whether it’s about delivering a lecture or attending a lecture, our style speaks more than words about the energy we bring to the table. Adding to this, we frequently have a longing to see ourselves in an outfit, particularly if an influencer is slaying it, whether we end up buying it or not. Doppl creates a win-win by dispelling the apparent vagueness prior to the purchase and offering that instant gratification of seeing ourselves mirrored in celeb looks.