We have already come in the fifth month of this year, which has also turned out be the busiest month in the tech industry. We have come across the biggest companies revealing their 12 month vision in the mega-conference events, and lots more.

Facebook kick started the year with F8 Conference, which was followed by Microsoft Build and then Google completed it with Google I/O Conference. This conference stream will likely end next month, when Apple will host its WWDC (Worldwide Developers Conference).

The three tycoons have already used all the tactics and spotlight by discussing their grand plans on entering the world of augmented reality and using artificial intelligence, so it will be interesting to see, what Apple might bring to the plate. If we look at the bigger picture it seems like all three brands are betting on higher stakes and projects. They are giving a high end competition to Apple, where even the newest edition of their iPhone cannot match that bar.

Apple is obviously aware of this fact, and has probably started working on something. Artificial intelligence and augmented reality is the future of technology so it’s only best for the brands to start setting up in this category.